As the husband-and-wife ownership team behind Arbor Aesthetics Tree Service, Amy and Jeff Grewe have proven to be a winning formula: his leadership skills and her business savvy.
“I was sole owner until 2014 when I met Amy and she came into the company,” Jeff Grewe said. “She is a complement to all of my skills. Together we’ve created the magic that is Arbor Aesthetics. It wouldn’t be what it is without both of us together.”
Jeff Grewe attributes the longevity of Arbor Aesthetics to a core initiative of making a generational impact, both on trees and its people.
“I want families changed because mothers and fathers work here. I want trees that survive the 20-year shelf life and are there 100 years from now,” he said.
Doubling in size since the pandemic, the tree service provider offers a full range of residential and commercial services. Jeff Grewe said a big contributor to that growth is the emphasis on building a strong team.
“I don’t have one or two A players. I have A players period. We have excellent people across the board,” Jeff Grewe said. “We’ve shared our story with our employees, and we’ve created an excellent place for people to thrive.
“Our continued growth will be fueled by our unmatched opportunities for professional and especially personal development that we offer our people that I think in terms of a vision, we’re going to continue to provide exceptional human experiences for our teammates and our clients and that is what we’re born from.”
The couple gives a lot of credit to Entrepreneurs’ Organization for developing their business chops and leadership skills.
“I joined EO Accelerator in 2014, which is an organization within EO that teaches entrepreneurs how to grow and scale their businesses to $1 million. [Arbor Aesthetics] was at a quarter of a million when I joined and in a matter of two years we had grown to a million in size.”
Amy Grewe said another impactful element of EO has been the close-knit forum which provides a platform for unvarnished talk on the joys and pressures of business ownership.
“The forum is made up of other business owners, between six and 10 people,” she said. “Monthly, you’re meeting and talking about the top five and bottom five percent of your life, the successes and the failures that you wouldn’t share with other people.
“This is a confidential space where you share your life experiences with others in a very trusted way. It has taught Jeff and I the value of vulnerability. That has translated into the way that we lead our company.”
Amy Grewe, Certified Arborist & Co-Owner